Creating a PR Plan for Marcos Ambrose's Race Team Essay

Creating a PR Plan for Marcos Ambrose's Race Team - Essay Example He does this by setting a Motorsport to field Late Model stock cars in the UARA Starts Touring Series. There are several assumptions in regards to the PR outline. These include the size of the Marcos Ambrose’s Race Team and its operations. The PR plan’s foundation lie in an appreciation of Public Relation theory, that ranges from systems management to the global dialectics of international PR. In this regard, I will define PR as the planned and sustained effort to establish and maintain goodwill between an organization and its stakeholders. This PR plan is aimed at building a strategic media and public relation plan which will continue the success of Marcos Ambrose teams in the major sponsorship within V8 supercars Championship. The recommended plan is based upon 12 month plan with three phases namely: pre-launch; integrated communications and the follow-up to maintain momentum. The following stakeholders have been identified to be important in the implementation of PR plan. Intensive, integrated communications in October and November 2014 focusing all the activities undertaken by the Marcos Ambrose’s Race Team apart from the field activities. This mainly focuses on the various primary and secondary stakeholders of the motorsport

Diacyl Glycerol in the Context of Diabetic Nephropathy Assignment

Diacyl Glycerol in the Context of Diabetic Nephropathy - Assignment Example Diabetic nephropathy is a serious diabetes complication characterized purposely by albuminuria and glomerular hyperfiltration and it is one of the most known common sources of a final stage of renal failure, especially in the western world. It is characterized by a massive growth of the extracellular matrix with coagulation of the tabular basement covering and the glomerular. A buildup of extracellular matrix proteins such a laminin, fibronectin, and collagen are known to cause mesangial enlargement making most of the kidney cellular elements targets of hyperglycemic damage. During hyperglycemia, the levels of glucose in the proximal tubular cells are increased causing DAG levels to increase (Tomino 16). The DAG accumulation leads to the activation of PKC and overproduction of TGF-ÃŽ ² which may be a negative feedback of intracellular cell accumulation. Through the de novo amalgamation of diacylglycerol (DAG) protein kinase C is activated which leads to further activation of other intracellular indicators in transduction systems like the extracellular regulated kinase (ERK). The activation of the three pathways: DAG, ERK and PKC are one of the most significant molecular mechanisms of the progression and development of diabetic nephropathy (Becker, Bilezikian, Bremner et al 957). By inhibiting the three paths there was a prevention to the development of glomerular dysfunction in diabetic people which proved the hypothesis that the three paths are important in diabetic nephropathy. Thiazolidinedione compounds inhibited PKC activation by ensuring that the DAG kinase was activated which prevented albuminuria, glomerular hyperfiltration and the excessive manufacturing of extracellular matrix proteins for Type 1 diabetes. Researchers have confirmed the signing of the activation of the three pathways in the growth of glomerular dysfunction in diabetic nephropathy. Pathophysiology due to a problem with the signaling pathway: DAG is an upstream deactivator of PKC, a pathway responsible for the excessive formation of urine in the kidneys. When DAG has activated it ensures control of urine in the urine bladder by relaxing its muscles regularly.  

Home video game industry Essay Example for Free

Home video game industry Essay In 1972 founders Nolan Bushnell and Ted Dabney scrounged $50,000 from family, friends and local banks, formed their own company. They hired Alan Alcorn who created Pong and put a sample unit in Andy Capps Tavern in suburban Sunnyvale to see if anyone would play it. Twenty-four hours later, the owner called Bushnell in a rage and demanded that he get over to the bar with his tool kit as soon as possiblethe prototype game had broken down because it was being flooded with money. Pong was more than a game of Ping-Pong on a video screen. This was the beginning of Atari, while Atari made millions off the game consoles, they sold the software to many other major companies, and in turn they came out with their own version of pong. Although Atari saw profits from software royalties they kicked themselves out of the video game markets as other companies were using the pong model to penetrate the market. At the time of the U. S. crash, there were numerous consoles on the market, including the Atari 2600, Atari 5200, Bally Astrocade, ColecoVision, Emerson Arcadia 2001 Magnavox Odyssey 2,and the Vectrex. Home computers had more memory and faster processors than a console, they permitted more sophisticated games. They could also be used for tasks such as word processing and home accounting. Games were easier to duplicate, since they could be packaged as floppy disks or cassette tapes instead of ROM modules. This opened the field to third-party software developers. In 1986, Nintendo president Hiroshi Yamauchi noted that Atari collapsed because they gave too much freedom to third-party developers and the market was swamped with rubbish games. In response, Nintendo limited the number of titles that third-party developers could release for their system each year, and promoted its Seal of Quality, which it allowed to be used on games and peripherals by publishers that met Nintendos quality standards]. The North American video game crash had two long-lasting results. The first result was that dominance in the home console market shifted from the United States to Japan. When the video game market recovered in the late 1980s, Nintendos NES was by far the dominant console, leaving only a fraction of the market to a resurgent Atari battling Segas Master System for the number-two spot soon after. By 1989, home video game sales in the United States had reached $5 billion, surpassing the 1982 peak of $3 billion during the previous generation. A large majority of the market was controlled by Nintendo, whose NES ultimately sold more than 35 million units in the United States, exceeding the sales of other consoles and personal computers by a considerable margin With the introduction of the Sega Genesis in America, Sega of America launched an anti-Nintendo campaign to carry the momentum to the new generation of games, with its slogan Genesis does what Nintendont. This was initially implemented by Sega of America President Michael Katz. When Nintendo launched its Super Nintendo Entertainment System in 1991, Sega changed its slogan to Welcome to the next level. Sega re-branded itself with a new game and mascot, Sonic the Hedgehog. This shift led to a wider success for the Genesis and would eventually propel Sega to 65% of the market in North America for a brief time. On May 11, 1995, Sega released the Sega Saturn in the American market. Segas first CD console that was not an add on, utilized two 32-bit processors and preceded both the Sony PlayStation and the Nintendo 64 The lack of a strong Sonic and its high price in comparison to the PlayStation were among the reasons for the failure of the console. The 3DO Company lacked the resources to manufacture consoles themselves, and instead licensed the hardware to other companies for manufacturing. Trip Hawkins recounted that they approached every electronics manufacturer, but that their chief targets were Sony and Panasonic, the two largest consumer electronics companies in the world. Founder trip Hawkins thought by selling his software to the main markets he could penetrate the market with a high price brining in a high profit margin. The launch price of the Play Station in the American market was US$299, undercutting their competitors, but knew that they would sell more consoles and make profit in the long-term. Xbox entered the console market because of a direct threat from Sony. They thought that consoles would take over web-browsing and directly hurt their main network in home computer systems. With annual revenues of close to 20 billion dollars Microsoft decided to invest 4 billion to develop the Xbox. With already a huge brand name and high product value in the computer market, Xbox was a massive success in the gaming network knowing they had the capability to keep up with the technical aspects of the other competitors. While Nintendo’s Game Cube was a bust, Nintendo knew they needed to use knew software in order to compete with the dominating Xbox and Play Stations new motion sensitive technology was cheap to integrate in software and Nintendo took advantage of that market. The Nintendo Wii launched in 2007, used old game that branded the Nintendo name including The Mario Brothers, which appealed to both old and new generations. Technology is driving the new markets, but Nintendo, Sony and Microsoft control the gaming market of today because of their ability to create affordable gaming while still being innovating.

Environmental Degradation: Causes and Effects

Environmental Degradation: Causes and Effects Introduction Thesis statement and Purpose statement Nowadays, the development of urbanization, which causes concentrated human population and habitat in small areas, has occurred at a very quick pace. Urban standard of living has risen roughly on the basis of technical innovations and changes in social structure. However, at the same time, there is a widespread concern about unsustainable city development and infrastructure due to the inequality between the progress and the environmental threat (Boyce, 1994, 18). The economic development brings both prosperity for people and damage to the environment, which includes air, water and soil pollution. Lovejoy (1993, p.125) argued this common occurrence is rampantly increasing all over the world, particular in developing countries. With limited time and resources, this paper will explore some common features of urban environmental degradation based on the authors experiences and geographical perspectives of Vietnam. The aim of this paper is to identify what urban environmental degradation is, and then understand the reasons and effects of this issue. From this basis, the research will refer to some assumptions and implications of other authors work and examples before suggesting some possible solutions to ensure the sustainability for new urban developments as well as the environment. Definition of urban environmental degradation Recognition of an environmental degradation is essential for the management of urban environment. Hackett (1993, pg. 116) writes that urban degradation is a result of the rapid growth in urban population and industrialization which causes many negative impacts on the urban landscapes and living quality of cities, such as poor quality housing, inadequate infrastructure and industrial pollution. Simultaneously, some factors seriously affect the environment as well as the balance of nature. According to Bolay et al. (1997, p. 185), urban environmental problems such as air and water pollution and solid wastes are becoming more serious in developing countries, and Vietnam in particular. Most cities in Vietnam have a high level of population density compared to other countries in the world. There are, for example, more than 23,000 inhabitants per square kilometers in Ho Chi Minh City (HCMC). The shortage of infrastructure and urban services in those cities has become alarming, which has led to the city amenities not being able to meet the enormous population demand (Bolay et al. (1997, p. 189)). Therefore, pollution of surface and underground water, soil and air by households and production has increased roughly these days. It is expected that the Government would take immediate measures in this issue by identifying and suggesting possible solutions to reduce these effects in order to improve the quality of the urban environmental. As can be seen in the Figure 1, urbanized area in HCMC has been expanding rapidly in the past five years. The population has roughly increased in the fringe areas of HCMC, while decreased in the city center (particular in District 1, 3 the centre Business district (CBD)) from 1999. This partly reflects the changes in the land prices. Higher land prices in the city center are affecting population decrease in that area and population increase in suburban areas. Besides, we can predict that the housing development of HCMC would increase in the West and Northwest directions and start occurring in East and South directions in the next ten years. Problem analysis Urbanization causes an overload on infrastructure, particularly in road network, water supply systems and drainage. As Lovejoy (1993, p. 126) referred, the sudden increase in population puts the city under pressure of basic infrastructure demand. There are many requirements for the expanding urban areas, rising food, water and infrastructure quality as well as offering more jobs. To cater for these demands, industrial companies have to increase products and exploit resources as fully as possible. This creates many environmental problems because the natural resources and urban amenities are limited (Satterthwaite, 2009, p. 546). The major problem of urban degradation is air and water pollution. In urbanized cities, air and water pollution is mainly emitted through industrial activities, especially from the production of electricity generated by fossil fuels. Transportation, households, hospitals, laboratories and pesticide used for crops are also responsible for the release of these pollutants into the environment (Satterthwaite, 2009, p. 546-547). Consequently, this dumping of dangerous waste on open sites produces poisoned air and water probably makes people living around the site suffer from diseases simultaneously increasing the incidence of allergies and other symptoms. In HCMC, due to the progress of urbanization, the quality of air and water gradually decrease these years. It can be seen from Figure 2, since 2003, the index of air pollutions has dropped dramatically and the water quality has been below the standard of Vietnam (TCVN). Especially, because the city residents are accustomed to using motorbike, the emissions from motor vehicles contribute high concentrations of air pollutants and smoke. Therefore, pollutions from traffic congestion are becoming one of the most serious environmental issues in HCMC. In addition, urbanization causes population density and increases the demands on urban amenities. Lovejoy (1993, p. 124) states most new dwelling places have no civic facilities, such as water supply, drainage, roads People living in these places discharge rubbish and dirty water directly to channels and rivers as they used to in rural areas. This condition leads to establish the new slums with many environmental and social problems. There are two basic reasons for the disordered urbanization for the past few years which involve the roles of local Government and residents. The first reason is the lack of specific urban planning. The urban planning management is rather passive and mainly depends on experiences (Lovejoy, 1993, p. 124). In many countries, local governments do not know exactly what the function of a specific land will be and how to control this issue effectively. Investor demands hardly meet government approval, and even worse, several projects have not been able to persuade local residents to accept and be carried out (Satterthwaite, 2009, p. 559). The other factor is the awareness of community about environment problems. Majority of residents are just aware of the visual environmental problems in short-term such as noise pollutions and smoke while the solid wastes and underground water pollutions are actually the elements destroying the natural systems in long-term. As a result, it is necessary to establish more and more education programs for citizens in attempt to rise the understanding of community in the quality of urban environment (Bolay et al. (1997, p. 192). Solutions: In my point of view, to improve the living quality and solve the environmental degradation, the government should establish a comprehensive planning system which includes socio-economic development plan, urban construction plan and land use plan. Planning should regulate where it is appropriate to have certain functions located, where it is necessary to have waste disposal sites or green areas and where is suitable to build industrial zones Besides, urban planning should take into account many other factors such as infrastructure and relevant works, making it favorable for development of an area where urbanization is taking place. As an illustration, Figure 3 shows an example of land use plan which respects the natural principles and probably leads to a sustainable development area. An establishment of laws, regulations and guidelines is also necessary in implementation of the Urban Master plans in each level, such as General plans and Detailed plans. For example, policy makers should establish specific socio-economic characteristics in each local area in order to make new and specific policies for urbanizing areas, which should be different from policies for districts already urbanized. Besides, apply indirect tools such as economic measures, including penalties that a production or company have to pay whenever it causes pollution, is also useful in avoiding the increase of urban environmental degradation. Conclusions Urbanization has clearly caused impacts on the city economic structure, especially in urbanized areas. There are positive changes in many social aspects. There is also environmental deterioration and pollution. If people are not noticed and properly solved, this issue will result in extremely consequences and cause negative impacts on the citys urban sustainable development. References Bolay, J.C Cartoux, S Cunha, A Du, T.T.N Bassand, M 1997, Sustainable Development and Urban Growth: Precarious Habitat and Water Management in Ho Chi Minh city, Vietnam, Habitat INTL., Vol. 21, No. 2, pp. 185-197, Elsevier Science, viewed 14 Dec 2009,. Boyce, J-K 1994, Inequality as a Cause of Environmental Degradation, Ecological Economics, vol. 11, pp. 1-20, Political Economy Research Institute, viewed 12 Dec 2009,. Chiapponi, M 1992, Environmental management and planning: The role of spatial and temporal scales, Ekistics 356-357, pp. 306-310. Hackett, B 1993, A landscape basis for planning, Ekistics 360 361, pp. 116-118. Lovejoy, D 1993, The vital role of the landscape architect in solving environmental problems, Ekistics 360 361, pp. 124 126. Satterthwaite, D 2009, The implications of population growth and urbanization for climate change, Environment and Urbanization 2009, vol. 21, pp. 545, Sage, viewed 17 Dec 2009,http://eau.sagepub.com >

Essay examples --

When considering the numerous types of interactions between humans and computers that occur on a daily basis, from simple data entry and clerical work to high level programming and graphic design, they all require people to physically input information into the machine and receive some sort of visual or audio output. This, in fact is the primary goal when referring to input and output devices; to transfer information from a person’s mind into the computer and to then have the computer relay the results of said input. The difficulty in the transferring of information from the human brain into a computer lies essentially within the input device. The majority of input devices which are commonly in use today are simply not substantial enough to allow users to convey information to a computer at a sufficient rate. This problem has lead to the exploration and development of numerous new input devices. This paper will speak to these new input devices and how they, along with their corresponding output device, will allow the average computer user to decrease the latency between the human mind and the computer. With current technologies employed by the average computer user, the most common method for transmitting information from a human into a computer is through two simple devices, the keyboard and the mouse. These specific input methods, while convenient and nearly universal, are limited by the speed at which a human can operate them with their hands. To use typing as an example, it is reasonable to assume that anyone who works in the field of computer science or any of the various related industries knows how to use a keyboard to enter text into a computer. However this method of information transfer has its upper limits. Assumi... ...ices still suffer from the same limitations as the keyboard, namely that they are both limited by the speed and dexterity of the human hands. The computer mouse operates in a two dimensional world, generally manipulating two dimensional data such as text editors, internet browsers, and email applications. Nonetheless, there is a large portion of the computer industry which operates with various three dimensional applications. It is with these types of applications that gestural interaction becomes of greater value. Once such method of interaction that has received considerable attention in recent years is 3D spatial interaction where users’ motions are tracked in some way so as to determine their 3D pose (e.g., position and orientation) in space over time. This tracking can be done with sensors users wear or hold in their hands or unobtrusively with a camera.

Views on Colonialism in Donnes Elegy XIX and Wroths Sonnet 22 Essay

Views on Colonialism in Donne's Elegy XIX and Wroth's Sonnet 22 Introduction In the midst of Lady Mary Wroth's sonnet cycle, a sudden reference to the colonialist discoveries of dark skinned natives appears. Bringing to mind her participation in Jonson's "Masque of Blackness," she depicts dark-skinned Indians worshipping the sun as their god. In the midst of her ruminations on love and her preoccupations with her unfaithful lover, Amphilanthus, this sonnet touches on issues close to her personal life as well as some of the preoccupations of her era on the nature of colonialism. In particular the role of religion in England's colonialist efforts was of prime importance. An examination of John Donne's Elegy XIX, "To His Mistris Going to Bed" may give some insight into how Wroth's Sonnet 22, "Like to the Indians Scorched with the Sun" deals with the controversies surrounding imperialism. Historical Concerns Both authors had close personal ties to England's colonialist efforts in the New World. Lady Mary Wroth's uncle, Sir Philip Sydney, was an investor in Raleigh's attempted colony at Roanoke. This venture ultimately failed, however, and would later be followed under King James with the Virginia Company. John Donne was closely tied with the efforts following Raleigh's failed attempt. In 1608, after two failed attempts at securing a secretarial post, first in London and then in Ireland, "the report circulated that he sought to be made secretary of the colony, a position given instead to his friend William Strachey" (Johnson 127). If he had been awarded the position, he would have sailed with the new governor, Sir Thomas Gates. This was the ship that was shipwrecked in Bermuda and that winter the Jamestown colon... ...onne, John. "A Sermon vpon the VIII. Verse of the I. Chapter of the Acts of the Apostles" Greene, Thomas M. "The Poetics of Discovery: A Reading of Donne's Elegy 19." Yale Journal of Criticism. 2 (2) (1989): 129-143. Hester, M. Thomas. "Donne's (Re)Annunciation of the Virgin(ia Colony) in Elegy XIX." South Central Review: 49-63. Johnson, Stanley. "John Donne and the Virginia Company." ELH. 14 (2) (1947): 127-138. Raman, Shankar. "Can't Buy Me Love: Money Gender, and Colonialism in Donne's Erotic Verse." Criticism. 43 (2) (2001): 135-168. Roberts, Jospephine A. The Poems of Mary Wroth. Baton Rouge: Louisiana State University Press, 1983. Young, R. V. "'O my America, my new-found-land': Pornography and Imperial Politics in Donne's Elegies." Souch Central Review: 35-48. Warnke, Frank J. John Donne Poetry and Prose. New York: Random House, 1967.

Abc Apparel Case

ABC Apparel Case | | | | |Questions | | | | | | | |1 |What are the respective amounts and percentages of Materials, Labor, Overhead and Other in total COGS for ABC? | |* Illustrate on an Excel pie chart showing amounts and percentages for each slice. | | | | |[pic] | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |2 |What percentage of total COGS is represented by what Mr. Price called â€Å"full package† (purchased finished goods)? | | | | | |â€Å"Finished Garments† represent $647 Million. This assumes the purchased finished goods are supplied freight and duty paid; otherwise, applicable freight and duty| | |costs would have to be added.Note that not all freight and duty can be added to this category, since freight and duty must also support the owned supply chain | | |operations. | | |$647 / $2528 = 25. 6% | | | | |3 |Where do you see the largest opportunities for cost reduction? List your Top 3, with strategies to pursue each one. | | |* Explain your selections. | | |Purchas e price or cost of supply (TCO) reductions in purchased finished goods. At 38% of COGS, these represent the largest single opportunity for cost | | |management / reduction. | |Material price reductions (30% of COGS) through supply chain procurement practices. | | |Other Costs. Freight and Duty represent almost 10% of COGS, which is probably ripe for improvement. Evaluate reducing carriers from 4-5 to fewer. | | |Labor – At 20%, Labor is a substantial percentage of cost but has probably already given up the â€Å"low hanging cost fruit† in the relocation to offshore | | |geography, and would probably be difficult to further reduce. | | | | |4 |Which functional areas would you prioritize in your cost reduction efforts? Why? | | | | |Following the same priorities in Question 3: | | |Purchase price or cost of supply (TCO) reductions in purchased finished goods. Apply supply chain procurement practices such as negotiated price reductions, | | |reverse auctions, global sour cing, target costing, centralizing procurement, spend analysis or supplier rationalization. | | |Material price reductions. Apply supply chain procurement practices such as negotiated price reductions, reverse auctions, global sourcing, target costing, | | |centralizing procurement, spend analysis or supplier rationalization. | | |Other Costs Reduction.Freight and Duty represent almost 10% of COGS, which is probably ripe for improvement. | | |Labor Cost Reduction. At 20%, Labor is a substantial percentage of cost but has probably already given up the â€Å"low hanging cost fruit† in the relocation to | | |offshore geography, and would probably be difficult to further reduce. | | | | |5 |Which internal manufacturing processes would you prioritize for improvement? Why? | | |Evaluate moving the textile manufacturing processes (yarn through Fabric Finishing) from US to offshore, preferably close to the cutting operations.If the key | | |materials could be sourced in-region, this would eliminate the cost, risk and lead time of shipping these products from the US to Central America / Caribbean, | | |reducing the high freight costs. | | |Evaluate Supplier Relationship Management programs with Asia garment suppliers. Objective would be to fully identify and reduce â€Å"hidden† costs of supply from | | |this region through collaborative problem-solving and joint incentives (â€Å"gainsharing†) for improved performance. | | |Pursue lead time reductions and reduced lead time variability through improved logistics practices. Seek use of technologies to identify logistics wait times | | |and unplanned delays.Consider use of a 3PL to become accountable for coordinating all Western Hemisphere logistics, negotiating with the major carriers to | | |reduce costs, pre-clearing all shipments through customs, etc. | | | | |6 |What is the ratio of internal manufacturing cost to purchased garment cost? | | | | | |Ratio, internal to external costs | | |275% | | | | | Internal $1,881 | | |External | | |$647 | | | | | | | | | | | | | |7 |Assuming a SG&A rate of 24% and a gross margin of 35%, what annual revenue would you estimate for ABC? Show your calculations. | | | | | |[pic] | | | | |8 |What is ABC's net profit margin, in dollars and percent? | | | | |11% | | |$428 | | | | | | | | | | | | | |9 |What is ABC's â€Å"profit leverage effect† of reducing purchased item costs? How much additional revenue would be required to equal a 5% reduction in purchased | | |prices paid? | [pic] | | | | | | | | | | | | | †¢ 5% of 1404 = $70 Million. So, reducing purchased costs by 5% reduces COGS and increases profit by $70M. †¢ To yield an equivalent increase through sales, sales must increase by ($70/. 35) = $200 Million (6%).